About Me

Founder and DIrector of A Shaded View on Fashion Film aka ASVOFF

One of the fashion world's most recognizable faces, Diane Pernet began her career as a fashion designer and photographer in New York before relocating to Paris in the early 90s, where she became a journalist, critic (Elle.com, Vogueparis.com) and film-maker. Pernet is part of several pioneering online media, working as editor-in-chief and consultant for Iqons, the biggest social networking site for fashion and her own internationally renowned fashion blog www.ashadedviewonfashion.com , which she launched in 2005. In 2008, her blog was featured in an exhibition and panel at the Metropolitan Museum of Art's Costume Institute in New York as part of its series "Blog.Mode: Addressing Fashion".

Pernet is a regular curator of fashion and photography festivals as well as a talent scout for the annual Festival d'Hyeres in France, and for the White Club, a fashion business support network in Italy. In 2006, she co-founded the traveling film festival "You Wear It Well" with Dino Dinco which has been screened at prestigious institutions worldwide such as the Guggenheim Bilbao (Spain), the Flanders Fashion Institute/MoMu d'Anvers (Belgium), la Biennale d'Arnhem (Holland), le Mudac (Switzerland), UnHollywood Film Festival (New York), le Festival International de Mode et de Photographie de Hyères, etc.

"A Shaded View on Fashion Film", is curated by Diane Pernet, and is submitted to a jury of esteemed professionals from the worlds of cinema, fashion, the arts and media. Some 90 minutes of film, which include documentaries as well as features, are divided over the two or three-day festival. The common thread that binds this diverse program is the use of fashion as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen. The first edition of ASVOFF was launched at the national museum of Paris, Jeu de Paume Sept 26, 27 & 28, 2008.